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training, culture, coaching, clubs Rachel Freedman training, culture, coaching, clubs Rachel Freedman

How IRC Pulled Off the Biggest LTR. Ever.

Indianapolis Rowing Center was like lots of other clubs, running several small Learn to Row sessions each year but struggling with retention. Then brand new Board member Lisa Stickley proposed something big. Really big. She wanted to develop a new type of introduction to rowing program that would get 120 registrants in the boathouse door and on the water all within the month of July.

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