Rowfluencers: Expanding the Reach and Impact of Rowing
Maurice Scott has been on a personal mission to be a face of positive change in the world of rowing. From zero Instagram followers, to the 2025 launch of Rowfluencers – what he calls the "#1 Rowing Talent & NIL marketing agency in the World" – Maurice has sought to uplift the sport as a whole. Today he's dedicated to expanding the reach and impact of rowing through innovative marketing approaches.
Rowing is the ultimate team sport, but NGOs often overlook the stories of individual athletes. Taking a piece of the playbook from professional sports like Major League Baseball and Formula 1, Rowfluencers seeks to take the power of individual storytelling and amplify it.
From the first wave of Rowfluencers, Dani Hansen also joins the conversation, sharing her unique perspective as the most decorated Paralympic rower in history, and Lead Athlete at Hydrow.
GUESTS:
Maurice Scott
Instagram: @thereeselife / @rowfluencers
Affiliations: Rowfluencers, Long Beach Rowing Association, USRowing
Dani Hansen
Instagram: @danimariehansen / @hydrow
Affiliation: Hydrow
This episode was made possible in part by RowSource and our Patrons
QUICK LOOK
00:00 - Season 7 kickoff!
02:33 - Considering the pro sports sponsorship playbook; recognition in the sport of rowing
06:44 - Welcome and Rowing Week scale of 1-10
10:19 - The Huddle: Maurice, then Dani
13:12 - Hot Seat Q&A
15:05 - Rowing Origin Stories
19:40 - How Maruice and Dani met
22:00 - Dani’s role at Rowfluencers
22:55 - Maurice’s community support as a police officer and as founder of Rowfluencers
27:10 - The snowball effect of sponsorship deals for Maurice
28:33 - Establishing Rowfluencers to give back to other athletes
32:20 - What’s happening in the rowing world that makes a case for rowers deserving better visibility?
36:56 - How rowing industry influencers are shaping rowing: For Dani, free speed can be found in having fun
42:42 - Key for the first wave of Rowfluencers: proud and passionate
48:04 - Advice for young rowers
49:52 - Steady State Network news and notes
Episode Mentions
🎧 = Listen to a Steady State Podcast episode
COACHES
Connor Bullis
Bob Ernst
LEADERSHIP
Bruce Smith, Hydrow
REGATTAS
Youth National Championships
ROWERS
Napoleon Griffin 🎧
Dani Hansen
Ash Pryor 🎧
Aiysah Rafaee 🎧
Aquil Abdullah
James Dietz
SCHOLASTIC & YOUTH PROGRAMS
Naval Academy Prep School
RowNewYork
TRAINING CENTERS|
Avizaqcua Team Center
UNIVERSITY PROGRAMS
University of New South Wales
University of Texas
University of Washington
USROWING
Paralympic Team
Steady State Podcast is hosted and edited by Rachel Freedman and Tara Morgan. Tara provides additional audio engineering, books show guests, and is our sponsor and donor coordinator. Rachel writes our scripts and e-newsletter, and manages the website and social media. Our theme music is Open Mind by Soundroll.
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